Labels and culture in Uganda

by Lorien E. Menhennett

 

Coke.jpg

Uganda’s version of the “Share a Coke with …” campaign. My first thought when seeing this was of Yasser Arafat, the Palestine Liberation Organization leader. But I’m guessing that’s not what Coca-Cola was going for here. Another soda bottle (I didn’t get a picture of this one, unfortunately) read: “Share a Coke with Blood.”

As a foreigner, there are certain things that stand out to you that a local person might find completely normal. Here are two Ugandan product labels that, as such a foreigner, I found quite interesting. Note that this is a personal reaction based on my own cultural upbringing, not any sort of criticism. I shudder to think what people from Uganda would make of many American product labels and advertising … 

Nice double entendre going on here with this bottle of African honey.

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